Flagship study
Landing fork review
A focused look at what happens after the click — comparing landing variants that split the same email audience.
Brief this study
Overview
Two links in the same email can send people to very different outcomes. A landing fork review isolates those post-click paths and shows which fork deserves the creative budget.
Included
- Side-by-side path diagrams for up to three landing URLs
- Notes on scroll-depth proxies when available from your analytics
- Recommendation on which fork to feature in the next send
Next step
Share the competing URLs and the email that pointed to them.