Flagship study
Email click-path audit
A fixed-scope reconstruction of how subscribers move through a campaign window — opens, clicks, forks, and drop-offs — delivered as maps and a decision brief.
Brief this study
Who this is for
Email leads, CRM managers, and catalogue marketers who already send regularly and need a clear picture of where clicks travel after the inbox — not another vanity open-rate slide.
What you receive
- A click-path sequence map for the agreed campaign window
- Annotated visuals showing forks between messages and landing pages
- A short decision brief naming three concrete changes for the next send cycle
- A 90-minute readout with your email owner and one creative or CRM partner
What stays out of scope
We do not rewrite your full creative library, migrate ESP platforms, or run paid media. If a landing page needs rebuild work, we flag it and hand notes to your web team.
How the audit runs
- Kick-off — agree the campaign window, tracked links, and success questions.
- Ingest — you export click and send logs from your ESP; we clean and join them.
- Chart — we draw the paths subscribers actually took, including dead ends.
- Readout — we walk the posters with your team and lock next-send actions.
Preparation
Share ESP access or secure exports, the live landing URLs used in the window, and any known tracking quirks (UTM changes, app deep links). A single point of contact speeds the middle week.
Pricing basis
Fixed fee from £2,400 for one campaign window of up to four emails and twelve unique tracked links. Larger nurture programmes are quoted after a short scoping call.
Next step
Send a brief with the campaign dates and ESP name. We reply within two working days with a start date and confirmation of fee.