01
Collect the window
We agree the campaign dates, the emails inside it, and which tracked links count. You export sends and clicks from the ESP; we never ask for payment credentials.
Custom studio page
Journeys
A plain walkthrough of how a click-path study moves from ESP export to wall-ready journey poster.
Every WillowCore study follows the same physical rhythm: clean the click table, draw the forks, annotate the surprises, then stand the poster in front of the people who own the next send.
02
Join and tidy
Duplicate clicks, bot-like bursts, and broken vanity redirects get labelled. The tidy table becomes the only source the drawing trusts.
03
Draw the path
Forks between messages and landings appear as bold routes. Dead ends get a red callout so the readout cannot skip them.
04
Decide aloud
In the live session we pick three changes for the next send — link hierarchy, timing, or landing fork — and write them into the brief.
Bring your next campaign window
If you already know the dates, skip ahead to a study brief. If you want the flagship depth, start with the click-path audit.