Why we print the journey for the readout
Screens hide hierarchy. A wall-sized path forces the room to share one picture of the campaign.
Remote sessions still start with a shared screen. Whenever the budget allows, we also ship printed boards to the client office. Standing in front of a path changes the conversation.
Shared altitude
On a laptop, each stakeholder scrolls a different region of the diagram. On a wall, fingers point at the same fork. That physical alignment shortens arguments about which link “feels” primary.
Colour with a job
Our posters use loud colour on purpose — red for dead ends, blue for continuing routes, yellow for unresolved questions. The palette is not decoration; it is a legend people remember after the call.
Keep a digital twin
Prints fade and tear. The licensed PDF remains the archive for quarterly comparisons. Print is for decision day; files are for the seasons that follow.