When two hero links split the same inbox audience
A practical way to read competing clicks inside one email without declaring a fake winner too early.
Field notes
Journal
Notes from click-path studies — link forks, export quirks, and readout habits.
Cleaning ESP exports before you trust a click map
The unglamorous hour that decides whether your journey poster tells the truth.
Reading drop-offs between nurture emails
How to spot the quiet gap where subscribers stop moving — even when each email looks fine alone.
Why we print the journey for the readout
Screens hide hierarchy. A wall-sized path forces the room to share one picture of the campaign.