Email click-path audit
A fixed-scope reconstruction of how subscribers move through a campaign window — opens, clicks, forks, and drop-offs — delivered as maps and a decision brief.
WillowCore Utility
See where every email click really travels.
We chart subscriber click-paths through your campaigns, then hand you poster-clear journey maps and a plain-English brief for the next send.
Primary study
Email click-path audit
A fixed-scope engagement that reconstructs how readers move from open to click to landing — then shows which forks lose attention.
- Sequence map of every tracked click across the campaign window
- Annotated visualisation of drop-off points between messages
- Working session with your email lead to agree the next three sends
Also available
Related studies from the same desk
Campaign journey mapping
Plot a multi-message nurture as a single illustrated journey so creative and CRM teams share one picture of the path.
Quarterly path review
A recurring desk retainer that revisits click-paths each quarter so seasonal campaigns stay honest about where attention actually goes.
From recent clients
What marketers noticed after the maps landed
We finally saw that our second nurture click was sending people to an outdated size guide. The redraw took one afternoon; the reply rate jumped on the next drop.
Helena M., catalogue email lead, Leeds
The visualisation was loud — on purpose. Our creative team could argue about colour, not about which link people actually chose.
Priya K., retail CRM, Birmingham
Ready to map your next campaign window?
Share the ESP export and the landing URLs. We reply within two working days with a scope note and start date.
Request a study